Farmhouse Breakfast Week

22 – 28 January 2012

Get your school involved

Farmhouse Breakfast Week returns from 22 – 28 January 2012. This well established campaign aims to reduce the number of people who skip breakfast by encouraging them to Shake Up Their Wake Up. Organisers HGCA* are keen for nurseries, primary schools, secondary schools and colleges to get involved to help implant healthy breakfast habits from a young age.

Thousands of children skip breakfast every day yet studies from across the globe show that eating a healthy balanced breakfast can benefit their mood, concentration and energy levels, meaning they are more likely to perform better at school.

Throughout the week itself (22 – 28 January 2012), hundreds of events will be taking place across the country to celebrate the most important meal of the day. So why not hold a Shake Up Your Wake Up breakfast event at your school and challenge everyone to shake up their morning routine. If your school already holds a regular breakfast club, Farmhouse Breakfast Week is the perfect opportunity to hold a special event, or if you’ve been thinking of starting a breakfast club then now is the time!   

Visit www.shakeupyourwakeup.com for suggestions and ideas for classroom activities and breakfast club events, and tips on publicising your events. It is here you can also register your breakfast events and order free resources including stickers and posters. 

Elizabeth Kirkpartick from Longstone Primary School, Ballymena supported Farmhouse Breakfast Week last year and shares just some of her highlights from the event: “For Farmhouse Breakfast Week we invited each classroom to prepare a brunch for which they could invite a family member or friend, there was great excitement amongst the children as to what to prepare and before their arrival each class was set up as a dining room. It was a great success and everyone left knowing the benefits of healthy eating and more importantly how crucial it was for our bodies and brains to have breakfast – we shall definitely be taking part again in 2012.”

New for 2012

• Breakfast By Numbers: Breakfast facts and stats, including where people eat breakfast, preferred breakfast choices and the reasons consumers give for skipping breakfast.
• New Breakfast Recipes: Simple, quick & easy, healthy, and of course tasty breakfast recipes for the whole family and ideas to inspire mums.

The campaign website www.shakeupyourwakeup.com has all the information you need about the campaign, but there are plenty of other ways to get involved too including Facebook (www.facebook.com/shakeupyourwakeup) and Twitter (@breakfastweek).