GET READY FOR THE UK’S NEXT BIG PLAYGROUND CRAZE...

LAUNCHING ON 24th AUGUST 2011
Primary Times reviewed these products over the Summer and we had a great time getting to grips with what to do, they are sure to be a great hit with school kids if us adults loved them - so rush out and get yours. 
Bumpeez mania is set to hit the UK this summer as the next big playground craze prepares to sweep the nation. Bumpeez are fun pocket money toys which combine two things that children love most - collectables and playing outside with their friends. Unique in the sheer volume of fun you can have for just £1.99 a pack, Bumpeez will keep kids entertained for hours when they launch at all good newsagents, toy stores and supermarkets nationwide from 24th August.
Already a hit with the retailers, Stuart Grant, Buying Director at high street toy chain The Entertainer declares, "We loved them the minute we saw them. This will be the next craze in the UK. We are certain that kids will go mad for Bumpeez!"
By the time kids head back to school in September, Bumpeez will be as essential a back to school purchase as school uniforms, pencil cases and notebooks!
in Bite-Size Facts
- Age range: Aimed at boys and girls 5-11 years old.
- What is it? A Bumpee is a collectible toy consisting of two parts - a circular chip, which is encased in a highly tactile, removable silicon ring that comes in a variety of different shapes, colours and sizes. Different shaped rings require varying degrees of skill to bounce.
How do you play with them? Bumpeez can be bounced against surfaces to play tricks and games with different levels of difficulty. Bumpeez also have functional versatility in that they can be played with or without the silicon ring, with games available for indoor or outdoor use. 25 games already created and kids are encouraged to make up their own.
- Collectable: There are 10 different colours and 100 different characters with individual personalities to collect. The goal is to collect all the coloured chips with matching coloured rings. Omar is the lead character and therefore the rarest, with the highest trading value. Other characters include Omar’s friends Robot, Pam and Johnny-Q.
- Interactive: Bumpeez boasts an exciting online element linked to the official website www.bumpeez.com where kids can access cool games and exclusive features.
Appeals to both boys and girls: Girls will enjoy the colourful shapes and ‘loveable’ gaming nature whilst boys will be drawn to the ‘cool’ characters and the competitive gaming nature.
- Premiums: Special rare packs of Bumpeez contain Silver, Swirl (bi-colour) and Golden Bumpeez. Every Golden Bumpee wins a prize.
- Swapsies: Each chip has an individual value which can be traded amongst friends. The chips and rings can also be swapped to make a matching combination.
- Blind packaging: Each pack of Bumpeez contains two chips with two silicon rings and kids can’t see what they’re buying to enhance the excitement and collectability of purchasing a pack.
- Where Can I Buy Them? Bumpeez will be available to buy at newsagents, independent toy stores such as The Entertainer, national supermarkets and high street stores including WHSmith and Toys R Us.
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