Peter Rabbit gets into to mischief at Selfridges this Easter!

Peter Rabbit gets into to mischief at Selfridges this Easter!

Selfridges, London will abound with Easter treats for Peter Rabbit fans this spring. A collection of original Beatrix Potter illustrations and early edition books will be exhibited in-store from 8th March to 12th April, leading up to an Easter extravaganza across the long weekend with special Peter Rabbit appearances and fun story-telling events daily.

Beatrix Potter Exhibition 8th March – 12th April

A 1903 edition of The Tale of Peter Rabbit will go on display in the Selfridges’ book department, as part of a special collection of Beatrix Potter original art, books and toys selected from the Frederick Warne & Co. archive. This is a wonderful opportunity to see unique items including a 1905 Steiff Peter Rabbit doll, together with an original Beatrix Potter pen-and-ink illustration of Peter Rabbit and Jemima Puddle-duck. Featuring 36 selected items, the exhibition includes: Early editions of all 23 Original Tales, Beatrix Potter title page illustration for The Tale of the Flopsy Bunnies, Bookplate design for the 1st Trade Ed. of The Roly Poly Pudding and the 1925 Farnell Jemima Puddle-duck doll

Peter Rabbit™ Easter Events Friday 2nd – Monday 5th April

Mischievous Peter Rabbit will be hopping along to Selfridges every day during the Easter long weekend. Peter Rabbit will be making special appearances in the Selfridges’ book department during daily story-telling performances of The Tale of Peter Rabbit at 12pm, 1.30pm, 3pm and 4.30pm. Events are free for the whole family to enjoy, however spaces are limited.

Peter Rabbit™ books, DVDs and gifts will also be available to purchase in-store.

Frederick Warne & Co. is the owner of all rights, copyrights and trademarks in the Beatrix Potter character names and illustrations. © Frederick Warne & Co., 2010

The Tale of Peter Rabbit, written and illustrated by Beatrix Potter was published in 1902 by Frederick Warne and went on to become one of the best selling children’s classics of all time. The World of Beatrix Potter™, initiated by Potter herself in 1903, is now one of the world’s longest running and largest international literature- based licensing programmes.

Over 40 million copies of The Tale of Peter Rabbit have been sold world wide in more than 35 languages

The Tale of Peter Rabbit has never been out of print since it was first published

Since Penguin Books acquired Frederick Warne in 1984 more than 150 million Beatrix Potter™ books have been sold world wide

Over 2 million Beatrix Potter books are sold every year worldwide – which is 4 books every minute!