BE A PEPPA SPORTS CHAMPION….

AND CHAMPION A GOOD CAUSE!

Peppa Pig fans can celebrate the 2012 Olympics with a new ‘Team Peppa’ Bag For Life (£2) available exclusively at Asda stores nationwide, from 9th January 2012.  All Peppa ‘champions’ who buy the bag will be helping baby charity Tommy’s to help more babies have the best start in life.

©Michaela Green

The bag will be available at checkouts at all Asda stores from with proceeds going to Tommy’s.

Tommy’s funds research into pregnancy complications –such as stillbirth, miscarriage and premature birth – and provides free pregnancy health information for all parents-to-be, so more parents can have a happy and healthy pregnancy.

Sadly pregnancy complications such as these are more common than people think:

• 1 in 4 UK women lose a baby at pregnancy or birth[i][ii]
• Every day in England and Wales alone, around 290 women experience a miscarriage, approximately 149 babies are born prematurely and 10 babies are stillborn.[iii][iv][v]
• In Scotland, about 25 women experience a miscarriage and 2 babies are born preterm every day, and one baby is stillborn every second day.[vi]

This is why Tommy’s funds internationally-renowned research into pregnancy problems.   None of Tommy’s work would be possible without the fundraising efforts of the public and partners such as Asda and Peppa Pig.  Last year, Asda raised a fantastic £945,000 for Tommy’s - we will need your help again this year to raise a similar amount in 2012!

Join team Peppa and get yours now while stocks last!

For more information go to: www.tommys.org/asdapeppa

TOMMY'S

At Tommy’s we believe every pregnancy should have a happy ending.

We want to give every baby the best chance of being born healthy, so we work to fund medical research into the causes of premature birth, stillbirth and miscarriage, and provide a free information service that educates all parents-to-be about health in pregnancy.

Our information service is informed by our medical research and includes a telephone midwife service, a comprehensive website and free books and leaflets promoting health in pregnancy.

By 2030 we want to halve the number of babies who die during pregnancy or birth.

Tommy’s registered charity numbers are 1060508 and SC039280.

To speak to a Tommy’s midwife call our PregnancyLine for free on

 0800 0147 800 and for more information visit www.tommys.org

ASDA

Asda has been a proud supporter of Tommy’s for over 10 years, raising valuable funds for the charity’s research through a combination of in-store promotions, activities and events. Asda’s own charity, the Asda Foundation, has funded Tommy’s new freephone PregnancyLine and midwifery training.

1 Regan L. Miscarriage. London: Bloomsbury Publishing; 1997

[ii] Adolfsson A, Larsson PG. Cumulative incidence of previous spontaneous abortion in Sweden in 1983-2003: a register study. Acta Obstetricia et Gynecologica Scandinavica 2006;85(6):741–7.

3. Office for National Statistics Statistical Bulletin. Infant and Perinatal Mortality 2008: Health Areas, England and Wales. 2 September 2009. (http://www.statistics.gov.uk/pdfdir/ipm0909.pdf)
4. Based on the 2005 rate of 1 in 13 live births in England and Wales, from Office for National Statistics press release, 24 May 2007. (http://www.statistics.gov.uk/pdfdir/preterm0507.pdf)
5. Based on an estimated miscarriage rate of 15% of all pregnancies in line with the following three academic studies: (a) Warburton W, Fraser FC. Spontaneous Abortion Risks in Man: Data from Reproductive Histories Collected in a Medical Genetics Unit. American Journal of Human Genetics 1964;16(1):1–25. (http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1932458/pdf/ajhg00547-0015.pdf) (b) Stray-Pedersen B, Stray-Pedersen

6. NHS Scotland. Scottish Perinatal and Infant Mortality and Morbidity Report 2007. Edinburgh: NHS Quality Improvement Scotland; 2008.

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