Olympic Gold medallist Daley Thompson backs Nestlé GO FREE programme

Double Olympic Gold medallist Daley Thompson is supporting Nestlé GO FREE, summer initiative, to encourage families to get active.

Former decathlete Daley Thompson has teamed up with Nestlé to launch its GO FREE campaign for 2008, which gives kids and families access to free sports, activity sessions and lessons at over 3,000 participating venues throughout the UK and ROI.

Speaking at today's launch, Daley urged mums and dads to get their kids out and active this summer, he said: "As a parent of five, I know it can be tough finding things to do as a family, but maintaining a balanced lifestyle is important for us all. So we need to encourage our kids to get active at every opportunity.

"GO FREE is a great way to give families access to a range of fun activities that anyone can have a go at. It's a fantastic way to get your kids into sports, and to learn new skills. You might even discover your child has a natural talent you never knew they possessed."

Nestlé GO FREE is an annual on-pack voucher collection scheme which encourages families to be more active together, offering access to free activity sessions and lessons. Nestlé has partnered with over 3,000 venues throughout the UK and ROI nationwide to allow families to participate in activities locally.

There are over 25 million free sessions to be redeemed from the GO FREE promotion across the UK and ROI. That's an average 4 free activity sessions per child.

In addition this year's promotion offers consumers the opportunity to exchange five vouchers from Nestlé cereals packs (only) for a Go Free Experience Voucher. This offers consumers a choice of 13 different experiences including, Quad Biking, Skiing, Paintballing for 2, Sphering and Surfing.

Daley Thompson will star in a TV advertisement for the initiative, which encourages families to get out and get active with their kids this summer. The advertisement airs on July 21st, and will be shown on terrestrial and satellite channels.

You can find GO FREE vouchers on special packs in store. Products to choose from include Shredded Wheat, Cheerios, Shreddies, Nesquik, and Golden Nuggets, Nestlé Confectionery including Fruit Pastilles, Milky Bar, Smarties, Buxton Water, and Herta Frankfurters! Just look for Daley Thompson and the GO FREE logo on the label.

Simply cut out the voucher from special packs, or three single promotional Nestlé confectionery wrappers, go to www.nestle-gofree.co.uk to find a participating venue close to you, make your booking and attend an activity session or lesson for free. It's that easy!

Available in store now, the vouchers/wrappers are valid until 31st July 2009. For more information about the promotion, including how to locate the nearest participating sporting venue, visit the promotional website at www.nestle-gofree.co.uk or call the helpline number on 0845 450 6646 (UK) or +00 44 845 450 6646 (ROI).