COMIC RUSSELL KANE SHOWS THE NOT-SO-FUNNY SIDE OF DRINKING EXCLUSIVE WEB VIDEO

In this exclusive, behind-the-scenes webvideo, comedy talent Russell Kane explains why he was interested in the ‘Alcohol. It’s No Joke campaign. Fresh from his stint on I’m a Celebrity Get Me Out of Here Now!, Russell tells the story of one particular teenage boy and the way alcohol can change behaviour.

The aim of this film is to show that alcohol can make young people vulnerable. Although parents worry about unprotected sex, drugs and crime, drinking alcohol is often not top of the list. Alcohol can be the thing which leaves young people vulnerable and in situations they might not know how to deal with.

Russell talks about how parents and guardians can start talking to their children early about alcohol and its dangers.

This film is the one of a series featuring other comedians including Bill Bailey, Jo Brand and Josie Long and is part of the build-up to a big campaign launch in mid-January.

Click on the image above to watch the video.

www.itsnojoke.tv