LETTER ROADSTM

Helping pre-school boys recognise letters of the alphabet and simple phonics; Letter Roads makes learning fun.  It is exactly what Pre-schoolers want - it was invented by one!

Created by a 3 year old and developed and published by his mother.

Letter Roads is a simple and popular new learning tool for boys and girls using a winning combination of toy cars, roads and letters.

THE STORY BEHIND LETTER ROADS

5 years ago, Michele Carter-Buxton was fighting an uphill struggle trying to teach the alphabet to her 3 year old son. One day, whilst he was playing with his cars at her feet, Michele drew him a large ‘S’ shaped “road”, complete with dotted white lines on a big sheet of paper. Michele watched in amazement as he immediately began to drive his toy car around the letter.

Her son loved this new game and wanted more roads to ‘brum-brum’ around, so she quickly drew more letter shaped roads, adding a Police station and a Post office for the sounds of the letter “P”.  As one Letter Road linked to the next, soon there was a network of connecting roads on the living room floor. Roads that not only helped him recognise the sound and shape of individual letters, but were also a first step to understanding the world of joined-up writing.

Where he had been bored with learning, now he was enjoying his letter roads; he was talking about them but most importantly, he was learning AND having fun. At that moment, for a mum with no business experience and her 3 year old son, Letter Roads was born.

THE SIMPLICITY OF THE METHOD

It was only afterwards, in discussions with pre-school teachers that Michele began to hear why some small boys can find lessons so difficult. Teachers spoke of boys just being too lively for conventional sit-down learning. The same pre-school teachers loved Letter Roads and their support inspired Michele to take the brave step of launching the new product.

On sale at the moment through their dedicated website, Letter Roads is produced with the environment very much in mind. Made from a durable, toughened cardboard (rather than plastic) from MANAGED FORESTRY SOURCES, ITS BIODEGRADABLE and MADE IN BRITAIN.

Sets of A3 sized Letter Roads are available at £29.99 + VAT and p+p.

To order direct please contact www.letterroads.com or by telephoning: 01242 430102 Or UK mobile: 07860 450 341