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Daddy Pig announced as BookTrust Ambassador
BookTrust, the UK’s largest children’s reading charity today reveals Peppa Pig’s Daddy Pig as their latest high profile Ambassador. The announcement was made together with the global brand’s owner Entertainment One (eOne).
Daddy Pig, one of the world’s most famous pigs, is father to Peppa and George and husband to Mummy Pig. Daddy Pig, who works as an architect by trade, joins the organisation as BookTrust Ambassador, working with the charity on upcoming projects.
The unique partnership sees the much-loved pig support the children’s reading charity, helping to encourage as many families to read together, enjoy stories and help develop an appreciation for stories and books.
Daddy Pig said: “With two little piggies of my own, I know how important reading and sharing stories are and I’m oink oink overjoyed to be working with BookTrust.”
CEO of BookTrust Diana Gerald said: “We’re thrilled to have Daddy Pig on board. Having him support our core message of reading for pleasure is wonderful and influencing better reading habits is something we’re incredibly passionate about. Families love the Peppa Pig books and television programme and we know that they will benefit from his sage advice and words of wisdom.”
Rebecca Harvey, Head of Global Marketing at Entertainment One Family, who manage the Peppa Pig brand said: “We’re delighted that the partnership with the BookTrust will encourage more families to make books part of their daily routine and instil a love of reading amongst young children. It is a privilege that Peppa Pig can have such a positive impact on early years learning and we hope this initiative will inspire a lifelong love of reading."