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1.2 MILLION YOUNG PEOPLE GET SET TO EAT FRESH AS ALDI ANNOUNCES FOUR YEAR PARTNERSHIP WITH TEAM GB’S BROWNLEE BROTHERS
Olympic athletes Alistair and Jonny Brownlee have joined forces with Aldi to pledge their support for Get Set to Eat Fresh, an ambitious educational programme aiming to improve the eating habits of 1.2 million young people in the UK by 2020. The programme sets out to tangibly improve the eating habits of at least three in four of all participating children.
Aldi have today announced a four-year partnership with Olympic Gold and Silver medal-winning athletes Alistair and Jonny Brownlee as the faces of their Team GB partnership. Alistair and Jonny will be supported by Aldi all the way to Tokyo 2020 as they inspire the nation to access fresh healthy affordable food from Britain’s best value supermarket.
First launched in October 2015 by the British Olympic Association (BOA) and Aldi, Get Set to Eat Fresh is a nationwide education programme for young people aged 5-14 years-old. The programme is brought to life by Team GB athletes and inspires students about the benefits of healthy eating by developing the skills required to cook fresh, healthy food.
Get Set to Eat Fresh builds on the success of Get Set, the official youth engagement programme of Team GB and ParalympicsGB. Since its inception, Get Set to Eat Fresh has reached more than 400,000 young people with more than 2,000 schools already signed up. By 2020, Get Set to Eat Fresh aims to reach 1.2 million young people aged 5-14 to improve their understanding of healthy eating and develop their ability to cook fresh and nutritious meals.
Following increased demand from schools, 2017 will see the programme expand its reach to include younger pupils aged 5-7 years-old, ensuring healthy eating habits are introduced at an earlier age. New activities supporting the Science, Geography and PSHE curricula are provided for primary age groups.
The Get Set to Eat Fresh website will host video content providing insights into athlete nutrition as Team GB stars discuss their eating habits. Teachers will also be able access free, fun and engaging curriculum-linked resources about healthy eating.
Kicking off on February 2nd, the Brownlee brothers will visit young people in Guiseley to officially open the town’s new Aldi store, before heading to Yeadon Westfield Infant School While there, the Olympians will take part in an array of healthy-eating activities, including going head-to-head on a special ‘smoothie-cycle’ – a bike which uses pedal power to produce healthy smoothies.
Commenting on the partnership, Alistair Brownlee said: “We’re incredibly excited to be the official ambassadors of the Get Set to Eat Fresh programme, which has already had a huge impact on young people’s healthy eating habits around the country.”
Jonny Brownlee added:“As athletes, we know how important diet, nutrition and being active is to living a healthy lifestyle and we strongly believe we can help support the ambitions of Aldi and Team GB as they look towards 2020.”
Alistair and Jonny will join the likes of boxer Nicola Adams, modern pentathlete Samantha Murray, gymnast Dan Purvis and BMX racing cyclist Liam Phillips, who have already visited schools up and down the country as part of Get Set to Eat Fresh. One of the schools visited last year was Pye Bank CofE Primary School in Sheffield.
Tania Marsden, Pye Bank’s PE coordinator and class teacher, said:“Get Set to Eat Fresh is a great way to teach pupils about the importance of eating healthily and gives them the necessary skills to prepare and cook meals using nutritious ingredients. The resources have been very useful for them to understand what it means to cook and eat fresh food. Having Nicola Adams visit our school has really reinforced the healthy eating message and inspired our pupils to lead a healthy life.”
Matthew Barnes, Chief Executive Officer at Aldi UK, said: “We are determined to make the Get Set to Eat Fresh programme a huge success and having the Brownlee brothers on board is going to help us achieve our ambitious goals. At Aldi, we want to encourage the nation to eat fresh, healthy, quality produce and Get Set to Eat Fresh has allowed us to promote this message to families throughout Britain.
“We were proud to be the first supermarket sponsor of Team GB for the Rio 2016 Olympic Games and look forward to investing further in the Get Set to Eat Fresh programme, as we continue that partnership to the Winter Olympics in PyeongChang 2018 and to the Summer Olympics in Tokyo 2020.”
Bill Sweeney, CEO of the British Olympic Association, said: “Our partnership with Aldi has been a great success and their commitment to the Team GB brand has been a huge positive for us, highlighted with the continuation of the partnership to Tokyo 2020. Undoubtedly one of the greatest successes has been the Get Set to Eat Fresh programme.
“Aldi’s commitment to continue to grow this programme and help improve young people’s understanding, and the importance of eating healthy, fresh food is fantastic.
“To have two athletes of the calibre of Alistair and Jonny emphasises the quality of the programme but more importantly, their feats in Rio and the lives they lead as elite athletes can be an inspiration to young people throughout the UK.”
To register for free today, visit www.getseteatfresh.co.uk